Forbes new tool tracks advertisers’ corporate reputation

Get past advertising. It’s a commodity — and who wants to buy a commodity? But a service — that’s a different story.

I think that is BRILLIANT. Other news organizations need to start thinking along the same lines. We were just talking about something similar on Windy Citizen yesterday as you can see from this comment: http://www.windycitizen.com/chicago/media/2010/05/10/patchcoms-revenue-model-…

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