Current shows a snapshot of what the entire internet-using population in America has been thinking for the last 24 hours, in the form of their collective search history. This information is condensed for readability into memes, living ‘thought organisms’ that act as though they have agency, control, and a selfish motivation.
News relies on soft stories like horoscopes, celebrity gossip and restaurant reviews to subsidize the important but less sensational stories that keep democracy running. At base, any solution to News’ present problems must address the balance between the hard news we need and the soft news that drives advertising dollars. By visually anthropomorphizing the capricious nature of public attention Current can spotlight these missed opportunities in news coverage.
I’d love to try it, but have no idea if I’ve got a strong graphics card. Can one of you geniuses tell me how to find out?