AdAge commenter takes down @steverubel

By znmeb |
Beaverton, OR May 31, 2010 04:10:22 am:
Steve, this is so lacking in specificity that it’s utterly useless. Do you have any clue, perhaps from talking to people inside Twitter, just what their business challenges really are? What their plans or strategies are? Do you think they don’t have a “grand vision?” This kind of column is the equivalent of a stock adviser saying, “Buy low, sell high.”

znmeb, I don’t know who you are, but can I buy you a drink? Oregon IS kind of far, but I’m willing to make the trip.


  1. Shelly Kramer June 1, 2010

    Loved your comment so much on the AdAge Rubel post (commenting, of course, on the dissing) that I stalked you over here. That’s it – just admitting to stalking. Which is a good thing :)


  2. Anna Tarkov June 1, 2010

    Hahaha, thanks Shelly. And thanks for subscribing.

  3. Shelly Kramer June 1, 2010

    Sure thing!!! A good laugh is always a good thing.Shelly DeMotte Kramer | V3 Integrated Marketing P:  816 200 2520         |  E: Chat shellykramer Contact Me BP-Top Kill Failed: Every Day, More of a PR Disaster — @ WiseStamp Signature. Get it now

  4. Anna Tarkov June 1, 2010

    Well, I do write serious things here sometimes… But there’s stuff to laugh at as well. It’s a thin line sometimes, that’s for sure.

  5. Tac Anderson June 1, 2010

    Having been eviscerated a few times in my own blog comments I know what this feels like. The post is a total fluff piece, a little rambling and lacks purpose; hence very deserving of the comments but I found his action to tweet about it interesting.

    If you have strong followers like Steve does it’s a good way to get your supporters to join in. They haven’t yet and he hasn’t jumped in to defend himself but it will be interesting to see what the final damage looks like.

  6. Anna Tarkov June 1, 2010

    I’m not surprised @steverubel tweeted thaqt. After all, didn’t he just write about how Twitter strokes egos? Surely he didn’t mean to exclude himself from that :-)

  7. Steve Rubel June 1, 2010

    Good feedback. I have no interest in getting good comments, just honest ones.

  8. Anna Tarkov June 1, 2010

    Steve, thanks for coming over to comment.

  9. Anonymous June 1, 2010

    That WAS fun. Hail the conquering contrarians! Although @SteveRubel has very little to lose here…

  10. Anna Tarkov June 1, 2010

    No, he has nothing at all to lose and he isn’t trying to gain anything either. When you’ve become a “thought leader,” it’s enough just to be mentioned in puny little blogs like this one. I love how his response in the comment thread over there basically fesses up to the fact that he doesn’t have any inside knowledge or any specific ideas. And yet tomorrow people will still cling to his every word as if it’s gospel. That’s the “democratizing power of the Internet” for you. Pffft….

  11. Meng Goh June 3, 2010

    Maybe Steve was writing with “AdAge” audience in mind. Anyway, it’s always entertaining to watch bunch of agency hacks* roast each others. Carry on! Tac’s the exception, cause he can walk over to my office and kick my ass.

  12. Tac Anderson June 3, 2010

    @menggoh I’m the worst kind of agency hack because I think I’m better than the others having come from the client side.

    And even though we don’t get to work together, you work for one of my teams biggest accounts, so I’m pretty sure you mean “Tac can walk over and kiss my ass.” j/k :-)

    Anyway, it’s your turn to buy lunch.

  13. Meng Goh June 3, 2010

    Whenever you are settled down from your trip just give me a holler (or tweet). On a serious note, the article was a serious fluff piece, unlike your post always make me think. Anyway, I know agencies do all the real marketing work nowadays, your clients are just a bunch of project managers. :)

  14. Anna Tarkov June 3, 2010

    Wish I could come to this dinner. Alas, Seattle (right?) is kind of far from Chicago.

    Also, on that last count, I know it’s true. I internet at an agency once and the client in-house people we dealt with did next to nothing. Of course some aren’t like that.

    Also, what do you mean by the “AdAge audience?” Is this an audience that likes vague ideas and no details? :)

  15. Anonymous June 3, 2010

    Great thread. Like others, I landed here from reading the Rubel post on Ad Age. As I read through Steve’s article, I was really amazed by how it had no thesis or point of view. The negative comments were right on the money, and Steve was right to take the criticism with grace. What else could he do?

    I have a bit of a different take on why Steve Rubel had to be (or was) so blase and non-committal in this post. Steve is not really a true, independent blogger. He is a senior exec of Edelman, a large PR firm with huge corporate interests. So, Steve must be constrained to say the least in terms of what he can say in his very visible posts.

    Which is why they can end up saying nothing, like this recent post did.

  16. Anna Tarkov June 3, 2010

    @Caprityme That’s a great point, but if that’s true, then I think the editors of AdAge would be better served by having writers who are actually able to offer real details instead of going for the “name” people like Steve Rubel who has built an entire following on 1) being a senior exec at Edelman and 2) saying/writing things that are non-committal like this AdAge piece. Maybe it would be more beneficial to both the publishers and readers of AdAge if the writers on their site were actually able to freely express a view or opinion instead of making oblique references.

  17. Anonymous June 3, 2010

    @Anna, I agree. But, Ad Age has never been a bastion of innovation or independent thought. It is a traditional, corporately-driven media company that is not going to rock the boat. As such, Steve Rubel is what passes for cutting edge thinking at Ad Age.

  18. Meng Goh June 3, 2010

    There’s the “AdAge, ClickZ”, and then there’s Marketing Sherpas, Marketing Profs. Higher quality sites usually have paid contents. I mostly read specialized sites such as Search Engine Land, NewCommBiz*, SEOMoz.

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