The Chicago Tribune wants you to get home delivery. BAD.

The sooner the better, I say. Chicago needs to legalize these new-generation food trucks, and here’s why:

We already have food trucks; we just need some good ones. Technically, food trucks are already legal, provided they dispense food that was prepared in a licensed commercial kitchen. This is why we already have the Flirty Cupcake truck, dispensing baked goodies to a growing fan base, and various lunch trucks delivering pre-made food to construction sites.

This is an excerpt from a Phil Vettel piece about food trucks in Chicago (a subject you should read up on by the way). The link urging you to get home delivery of the Tribune is, of course, not part of the story. However, these gentle little reminders have been popping up all over the Tribune’s web copy. At first I thought it was a good idea, but now I find it jarring and disruptive to the reading experience. But maybe that’s just me. What’s your take?

4 Comments

  1. Anonymous June 3, 2010

    I agree. I find it distracting. Each time I see it, I think it’s part of the story. I also find it distracting that they keep calling my house trying to get me to re-initiate my subscription after cancelling it. I keep telling them no, yet they keep calling.

  2. Anna Tarkov June 4, 2010

    Deb, that’s so funny. I don’t think they’ll stop calling you. That’s how sales works. They operate on the possibility that one day you might change your mind :) If I may ask, why did you cancel your subscription?

  3. Anonymous June 4, 2010

    My knee-jerk response to the question of why I cancelled my Tribune subscription was, “because there’s nothing in the paper anymore.” But of course, that’s not true. The real answer is that there’s nothing in the printed paper than I can’t get for free on-line. I was one of those people who said I’d never read newspapers on-line, because I like the feel of newsprint in my hands. Until my behavior shifted over time, and I started reading more and more news on-line. I read more news than ever now. (I’m a news junkie. I admit it.) And I read the Trib more than ever – I scan it on-line at least 4 times a day. And I would be willing to pay for it…I’d renew my home delivery if I needed it to get on-line access. But I won’t pay for it if I can get it for free. When I first tried to cancel my subscription, I got sucked into the “keep W, F, Su delivery so you can get the coupons” argument. Forgetting that I don’t clip coupons. Oops. It made me sad to cancel my subscription – I’ve been a Trib subscriber since I moved to Chicago in the Fall of 1987. But I had to face the fact that I was wasting money. And paper. Because more often than not, it went directly into the recycling. And that’s why I cancelled my subscription.

  4. Anna Tarkov June 4, 2010

    Deb, I think that speaks for a lot of others. Guys, am I right? It kind of makes me wonder why the Trib seems to be very cutting-edge and digital first at the same time as they’re pushing print subscriptions this hard. Seems to be a bit of a disconnect.

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