Anna Tarkov, Blogger
Chicago Tribune Chicagoland Extra
If you think the dwindling media landscape is narrowing your agency’s options to connect with audiences about your stories, think again. As traditional news outlets have reduced their newsrooms and placed an emphasis online news platforms, journalists are revamping their efforts to deliver important and dynamic narratives to the public.
So, how are they doing it? Think freelancing. Anna Tarkov and Jessica Pupovic are two of many Chicago-area freelancers who are intent on covering stories and issues that matter. Both agree establishing relationships with freelancers, even out of work journalists, can pay off in the long run.
“Don’t discount journalists who are out of work, because they will eventually be working and that relationship will last and could be effective in the future,” says Tarkov.
Tarkov covers the Wilmette and Deerfield village meetings for the Chicago Tribune Chicagoland Extra section. As a blogger, she muses about political figures, such as Sarah Palin and other issues. Connecting with bloggers who are receptive to your cause provides a niche audience as well as longer shelf life for your story, she says. However, she says establishing a relationship with select bloggers is vital and shows discernment.
“When you blast [a press release] it says a) you don’t read my blog, b) don’t know what I write about or what my interests are,” she says. “ And c) don’t care and that A and B are true.”
Though I was pegged as a blogger, I am of course a journalist first and foremost and am not freelancing by choice. I’m diligently working on getting hired somewhere. Stay tuned.