So, what we normally tell organizations is this: either change your communications climate, or stop embarrassing yourself with a failed social media experiment.

Thanks for putting it so well Curt. As always folks, please read the entire post.

By the way, Curt is awesome. You should hire him.

He can be found on Twitter: http://twitter.com/curtmercadante and here’s his company’s website in case you were too lazy to click on the referring link: http://www.mercstrategy.com