Inside the secret world of Trader Joe’s

Employees dress in goofy trademark Hawaiian shirts, hand stickers out to your squirming kids, and cheerfully refund your money if you’re unhappy with a purchase — no questions asked. At the Chelsea store opening, workers greeted customers with high-fives and free cookies. Try getting that kind of love at the Piggly Wiggly.

I’m just now in the process of reading the entire story and am already nodding along.

I love, love, love, LOVE Trader Joe’s.

UPDATE: One of my many awesome Twitter followers pointed me to this YouTube video made by a Trader Joe’s fan. Please to enjoy:

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