Yes, traditional media organizations should be more responsible. But in the world that now exists, we can’t count on them to be. So maybe we, the audience, have to take some responsibility on ourselves, being more literate about media techniques, especially the kind used to persuade or manipulate audiences.
We could learn to take a deep breath and count to 10 when the experts in zealotry and media try to push our emotional buttons. We could recognize that we’re being baited by the likes of Mr. Jones, and that the journalists are witting or unwitting enablers.
And then, knowing we’re pawns in other people’s games, we might say: No thanks, try that on someone else.