The new role of a newspaper’s audience

The folks we used to call the audience are now our customers and competitors both.

This comes from the blog of the CEO of the Journal Register Company. It’s one of the largest newspaper companies in the U.S. and they are fearlessly experimenting.

Here’s the example I was familiar with: http://jrcbenfranklinproject.wordpress.com/

Apparently the work continues and I couldn’t be more thrilled.

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