Many newspapers lack a clear picture based on quantitative data, according to Sridhar, Mantrala, and Thorson. In fact, the authors found, many newspaper managers assume they are over-investing in their operations when in fact they are under-investing.
This sounds like it’ll be an interesting study to keep an eye on. As I’ve repeatedly said news orgs, sometimes through no fault of their own, lack good information about this kind of stuff. Without good information, how can you make good decisions.
My own brief, lame way to deal with this was to interview individual news consumers for a while. Here’s where you can find all the interviews I’ve done: http://www.annatarkov.com/pages/what-do-our-customers-think