My wild prediction: 2011 will be the year of media initiatives that serve poor and middle-income people.
For 20 years, almost all native Internet content has been made for the niche interests — often the professional interests — of people who make more than the median household income of $50,000 or so. But one of the best things about the mobile Internet is that it’s finally killing (or even reversing) the digital divide.
Poor folks may not have broadband, but they’ve got cell phones. African Americans and Latinos are more likely than white people to use phones for the web, pictures, texts, emails, games, videos, and social networking. As hardware prices keep falling, we’ll see more and more demand for information that is useful to the lower-income half of the population — and thanks to low marginal costs, people will be creating products that fill that need. It’s about damn time, wouldn’t you say?
Click through to see the entire list of predictions for media on 2011.