Engagement is a mindset, not a series of activities

I get the sense folks in other disciplines would be surprised at just how unaccustomed journalists are to assessing what works and what doesn’t, beyond anecdotal evidence. (I’ve written some about what we should be measuring and how one chain of TV stations is approaching analytics.) We have much to learn about measurement. Let’s get to it.

Joy Mayer is a smarty pants. Find her on Twitter at @majerjoy on on the blog this is from :-)

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