Journalists Are Aggregators Too (And That’s A Good Thing)

But the problem that the news guys are facing is that the content is no longer scarce and a lack of scarcity makes it quite difficult to charge prices above marginal cost. That’s just fundamental economics.

But you know what is scarce? Time and attention. People are inundated with abundant information these days, and what they look for are trusted aggregators, curators and filters of that information. They seek those out because it saves them time, and lets them direct their attention more efficiently. In other words, people value the aggregation, because it serves a valuable role when the content is infinitely available, but time is not.

I said this very recently, but please allow me to repeat myself. In the digital space, if you’re not aggregating, you’re doing a disservice to your readers and insulting their intelligence to boot.

If they’re already online, they know your site isn’t the only one reporting on a given issue or topic. Why hide this reality from them? Instead, show them that you are deeply involved and deeply knowledgeable about the topic you’re writing about by referring to the good work of others.

The bottom line is that pointing to the work of others does not undermine your authority. It expands it.

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