Smith admits that the possibility of Twitter thieving traffic from his blog “stresses me out.” The idea that Twitter could be a promotional tool, driving traffic back to his blog and to Politico, doesn’t reassure him. “I now have as many followers—40,000—as the number of unique visits I get on a slowish, average day on the blog,” he says. “At what point do I have more people reading my tweets than reading my blog? I don’t know.” (He actually has almost 50,000 Twitter followers, which may answer the question.)
The Twitter delusion = thinking that all of your followers read every single one of your tweets or even the majority of them. Don’t we all wish!
Politico’s Ben Smith has clearly fallen prey to this wildly erroneous thinking. Unless each of his 50k followers is only following 150-200 accounts (or whatever number is high enough to not be manageable), there is absolutely no way that a Twitter follower is equal to a reader of one of his blog posts, even a reader that doesn’t read a post all the way through.
Is this really that hard to understand?
Twitter shouldn’t be ruining blogging or stealing traffic from your blog. It should be perfectly complimentary to it. Still really concerned about it? I have a simple solution for you: get off Twitter. Post only on your blog. If your work and/or brand is so strong, people will seek it out there. Not eager to try it? Then you must think there’s some value to being on Twitter, even if not every follower pays attention or clicks over to your blog.
So please, let’s be realistic and not whine about Twitter ruining things for you. Use the tools, don’t let them use you.